BOOKSTORE SHOPPING BAG

VISUAL IDENTITY 


Bookstore Shopping Bag: I know you from Cărturești

For 19 years Cărturești has been challenging the expectations we have of bookstores in Romania. Although this is the category it usually falls under, Cărturești is less of a bookstore and more of a 'cool curator' and a 'cultural venue' displaying not only books but also music, films, tea, art exhibitions and cultural projects - all carefully selected and mixed. 

The shopping bag I KNOW YOU FROM CĂRTUREȘTI marks a new collaboration with Cărturești. The purpose of the project was to transform an ordinary item of the shopping experience into an easily recognizable landmark for those who are part of the Cărturești community. The bag is covered with different characters from Cărturești pictured in vibrant colors and fresh patterns.
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art direction
visual identity
illustration
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Mark
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